Home comforts
on-the-go.
Ambrosia, Premier Foods
The challenge
As the number of workers returning to the workplace has surged to 73%, a significant shift from just 31% in the previous term, consumer demand for convenient and quick breakfast options has risen sharply. In response to this trend, Premier Foods wanted to take Ambrosia Porridge out of the kitchen cupboard and make it part of the daily commute.
Our approach
The natural, delicious ingredients of Ambrosia's Ready-To-Eat Porridge were the hero in a category crowded with synthetic flavourings. Pairing this with the cultural heritage of Ambrosia's heartland proved an incredible foundation.
Holistic brand design
Structural branded packaging
Innovation
By appealing to younger households, Ambrosia Ready-To-Eat Porridge has delivered an impressive 38% of total branded category growth and is now worth £2.3m.
Authentic, naturalness that celebrates Ambrosia's heritage.
Ambrosia's Devonshire heritage is celebrated through careful handling of the iconic brand asset, translating the Ambrosia arches into the pot structure itself for a truly holistic proposition. Warm textures, cosy colours and gentle forms communicate the love and skill that goes into creating every delicious, creamy porridge pot.
